05 April 2009

Two Interesting Perspectives on “Free”

A short one from the UK (written by the head of a worldwide ad agency), and a longer one from the US (Wired’s Editor in Chief who’s doing a book on the subject).

Those of you who have been wondering how to develop a business model based on “free” -- or just ever wondered how the heck so much stuff on the internet is “free” -- should find these two articles an insightful read.

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